Investigation Discovery’s ‘Lost Women of NXIVM’ Commercial – See It Here

A commercial has been running on Investigation Discovery, the network that will be airing the premiere of the film, “The Lost Women of Nxivm”.

I am the Coordinating Producer of that film and the film is about my investigation into the deaths of Pam Cafritz, Barbara Jeske and Gina Hutchinson – and the disappearance of Kristin Snyder.

In subsequent posts, leading up to the premiere on Sunday, I will try to give readers a little more insight into what is in the film. This is not merely to entice readers into viewing the film, but because we have an ongoing investigation into the lost women.

This is an authentic investigation and I would be remiss if I did not mention that I got tremendous support for doing just that – an authentic investigation by the network – by the producers, Ari Mark and Phil Lott of Ample Entertainment – and by Executive Producer, Pat McGee, who went with me around the nation to film interviews with people connected to my investigation.

ID has been airing a commercial on the film for at least a month, and readers tell me it is running frequently.

Here are the tag lines displayed in the commercial

A secret sex cult exposed

Four women, four lives lost

ID investigates an even darker story


Here are the voices heard in the commercial:

Rick Ross: The Nxivm story is one of the biggest news stories of this century.

Omar Rosales: Keith Raniere would target women who were lost.

Dr. Janja Lalich: I do believe they would have done anything for him

Frank Parlato: Certain women either disappeared or died.

Matt Malone: They feel like she faked her own death.

Heidi Clifford: I never talked about it until today.

Keith Raniere: I’ve had people killed because of my beliefs.

Narrator: The Lost Women of Nxivm, an ID special event premieres Sunday, December 8 at 9 only on ID and ID Go.

Here is the commercial.


A word on the voices.

Rick Ross

Rick Ross is a widely recognized expert on cults and was engaged in a 14-year lawsuit with Nxivm and Raniere in federal court.


Omar Rosales

Omar Rosales is an attorney in Texas who was a former Nxivm member. He wrote a book on Nxivm called “American Cult.”


Dr. Janja Lalich

Dr. Janja Lalich is a widely known author and professor of sociology who focuses on cult groups.


Matt Malone

Matt Malone is an IT specialist who was hired by Nxivm and Clare Bronfman and was, to an extent, involved in Nxivm’s search for Kristin Snyder.


Heidi Clifford

Heidi Clifford was the spouse of Kristin Snyder.


In case you haven’t yet seen it, here is a sneak preview released by ID.



About the author

Frank Parlato


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  • “I’ve had people killed”, “I killed a woman,” and “I will kill you” are not things people say in normal conversation.

    “When a person says, ‘I’m going to kill you’ it would be in your best interest to believe them” – Lt. Joe Kenda ‘The Homicide Hunter’

  • Frank, will it be available on Canadian networks any time soon? The schedule for Canadian Investigation Discovery doesn’t show it scheduled in. With Vancouver being a hot spot for Nxivm I was surprised that I couldn’t find it in the schedule. ??

    • Thanks for the link.

      The article recounts Kristin Snyder’s deterioration starting early, with her first involvement in NXIVM, being marked by the time she visited her family – in keeping with the Times Union’s 2004 article:

      ‘Kim says she noticed the differences in her “mentally stable” sister as soon as she began attending Nxivm course meetings in both Anchorage, Alaska and Albany, New York.

      “I first heard about this group and Keith Raniere in late 2001. Not long after in 2002, she wanted to go to on a trip just the two of us,” she said.

      “So I met her in Colorado and she was flipping out. She was not her even-keel self that she always was. She was yelling and crying. Any little thing she lost it. And I knew that that wasn’t the girl that I knew.

      “Then the last time I saw her was January 2003 with my parents. Again she was absolutely explosive. She had become this angry, depressed, sad, upset woman that we didn’t recognize anymore.”‘

      Note that this also shows Snyder deteriorating psychologically, prior to her earliest known personal contact with Raniere.

      • “Claims with little to no evidence is what tabloids do.” Scott Johnson

        It’s also what the Democrats in Congress do.
        But there is a videotape with Raniere making this boast.

          • I too have said this and agree. When I hear this said during the conversation I understand it as an awkward or poor way of saying “I’ve lost people because of their beliefs” or those that follow him have been killed because of their beliefs, in him, taught by him.

            I just think it’s a mistake to place a lot of weight on a statement like this. I haven’t heard that this is a boast he’d made before or after and don’t think he’d make such a claim.

          • For the cheap seats – HE SAID IT BEFORE. HE SAID IT BEFORE KRISTIN AND GINA DIED. HE SAID IT BECAUSE HE WANTED PEOPLE TO BE AFRAID OF HIM AND CONFORM. I HEARD HIM SAY IT ON TWO SEPERATE OCCASIONS. I do not know if he said it because he’d really had people killed or he said it solely because he wanted people to conform/be afraid of him.

            While I believe Mitch hasn’t heard this before, I know Scott has this information. Yet, Scott chooses to ignore it, not believe it, and make people like Mitch go down a path that they otherwise may not be going down.

          • If Scott and others want to defend Keith on this, they are doing it wrong. Rather than saying the comment was taken out of context, they should say this: “Keith lied about having people killed. He made the comment because he wanted them to leave NXIVM and be too afraid of him to cause problems on the way out the door.”

          • Nutjob, it’s very interesting to hear that he said that more than once – and apparently in situations where a wider audience would hear.

            But that also raises the question, who continues to be involved with a group lead by someone who says he’s had people killed? It starts to sound more like the mob – though of course for those in the inner circle, it was effectively organized crime.

            And if you think that there’s no way to know if Raniere had really done that or was just saying it for effect, are you really in disagreement with Scott’s skepticism?

          • The context was that Raniere was trying to be a peacemaker with the Mexican drug cartels. Does this sound like the world’s smartest man to you?

            This conclusion comes from listening to the video before and after the quote, as well as the guy who made the movies for Raniere and was one of the primary people responsible for getting Raniere in trouble with the FBI/DOJ.

          • Scott is saying that it is taken out of context and Keith didn’t mean it. I’m saying he meant it to be believed. I’m just not sure if he was lying or not. I can’t remember who was around when I heard him say the comment the first time. Because of this, I’m not positive, but I think he saved this comment for people he wanted gone from NXIVM/ESP. I will say this – the comments I heard had the EXACT same wording as on the video. He clearly had memorized the comment and had a plan in his head for when to use it.

          • I think you’re hearing things in your Nutjob head. I think Raniere meant it, just not in the way YOU and others are interpreting it. Raniere was saying he had people in Mexico killed because he told them to stand up to the Mexican cartels. That didn’t work out very well for the Mormon families recently, either.

          • Scott – That was Raniere’s claim about the ‘I’ve had people killed” video. His lawyer Bob Crockett told the court that Raniere meant the Lebarons that were killed in July 2009.

            The only problem with his argument was that the LeBararons were still very much alive when Raniere was videotaped saying, “I’e had people killed” which was in April 2009.

          • Crockett either lied or made an error. It’s critical to listen to the words before and after that statement as well as listening to what Vicente said about the movie they were making in Mexico.

          • Scott, I know the video of Raniere saying he had people killed because of his beliefs was made in April 2009 [prior to the exodus of the Nxivm 9] Wikipedia gives the date of the Benjamin Lebaron and his brother-in-law’s murder on July 7, 2009. Three months later.

          • I’m not questioning the timing. I said Crockett either lied or made an error. My point is what was meant by Raniere’s words in the context of what else he was saying immmediately before and after the quote.

          • According to Nut Job whose identity is known to me, Raniere said “I’ve had people killed” since the 1990s. It might have been his way of threatening people. By the way, I do think Raniere has had people killed.

          • So I’m supposed to automatically believe an anonymous, single source of information, and throw out every other piece of evidence? Plus, someone who has made numerous nutjob comments?

            Look, I’m not saying I’m right and the rest of you are wrong. I am trained and educated in the science of root cause analysis, a discipline that has been used by the airline industry, nuclear power industry (which I worked in for 15 years), and others for several decades to investigate “what happened.” I know the value of not discounting any information and keeping the options open. When you are set in your ways to prove a certain outcome, chances are you can find enough information to support that outcome, but you could easily be wrong.

            Why has nobody addressed the words Raniere used immediately prior to the quote? What are you afraid of, other than potentially being wrong?

          • Scott,
            This is not the way normal people talk in everyday conversation.
            Either Raniere is bragging about his past deeds or he is threatening people.
            Either way Raniere is dangerous.

          • Scott – I’ve already gone down this road with you a couple of times. I’d have gladly ignored your posts altogether if not for your false statements potentially impacting the beliefs of others.

            It’s been a long time since I’ve said this – I agree with Shadow.

          • “What did he say right before and after the quote?”

            He was mad (and pretending not to be mad) because he was called out for CBI imploding and for him not having good experience. He then went into a short canned speech that included the “I’ve had people killed” line. It sounds out of context because he tried to fit these memorized, aggressive, comments into a place in the conversation that wasn’t a good fit. (It’s not easy to be aggressive and scary when you are pretending to be too integrated to even defend yourself.) Immediately after, he tries to go back to the act of being pussy Keith.

            Mexicans and drugs are nowhere in the conversation.

            You are choosing not to believe my additional information. You are choosing to believe Crockett lied or was wrong. I know my information is correct. It shouldn’t come as a surprise to you when I tell you that your ideas don’t add up.

      • And you know this how Mr. Scooter, the soap selling Ex Amway Salesman?

        Who died and left you in charge of the investigation?

        • I know this because I’ve watched the before and after the snippet, as well as comments by others who have explained what was going on at the time. Namely, a Raniere “peace movement” in Mexico with the drug cartels. Good luck with that. LOL

          P.S., Hey Wally, where’s the beaver?

      • Raniere also made many false claims about things from from his supposed prodigious childhood, to his intelligence and abilities. Nothing he said can be taken at face value.

        Scott, thanks for challenging this, and asking some other hard questions about the facts.

About the Author

Frank Parlato is an investigative journalist.

His work has been cited in hundreds of news outlets, like The New York Times, The Daily Mail, VICE News, CBS News, Fox News, New York Post, New York Daily News, Oxygen, Rolling Stone, People Magazine, The Sun, The Times of London, CBS Inside Edition, among many others in all five continents.

His work to expose and take down NXIVM is featured in books like “Captive” by Catherine Oxenberg, “Scarred” by Sarah Edmonson, “The Program” by Toni Natalie, and “NXIVM. La Secta Que Sedujo al Poder en México” by Juan Alberto Vasquez.

Parlato has been prominently featured on HBO’s docuseries “The Vow” and was the lead investigator and coordinating producer for Investigation Discovery’s “The Lost Women of NXIVM.” In addition, he was credited in the Starz docuseries 'Seduced' for saving 'slave' women from being branded and escaping the sex-slave cult known as DOS.

Parlato appeared on the Nancy Grace Show, Beyond the Headlines with Gretchen Carlson, Dr. Oz, American Greed, Dateline NBC, and NBC Nightly News with Lester Holt, where Parlato conducted the first-ever interview with Keith Raniere after his arrest. This was ironic, as many credit Parlato as one of the primary architects of his arrest and the cratering of the cult he founded.

Parlato is a consulting producer and appears in TNT's The Heiress and the Sex Cult, which premieres on May 22, 2022.

IMDb — Frank Parlato,_Jr.

Contact Frank with tips or for help.
Phone / Text: (305) 783-7083