El Universal: Mexican media quiet about Raniere, Salinas and Betancourt and Anima

Alejandra Anaya, sister of the former head of the treasury department in Mexico, co founded Anima with Keith Raniere.
Here is the English translation:


Raniere’s partners in Mexico

The silence in Mexico had to convince the associates of Raniere that it was possible to throw the garbage under the carpet

By León Krauze

In the United States, the fall of Keith Raniere – the leader of a dismal self-help sect with a presence in several countries, including Mexico – has been in the news for months. It is not for nothing.

The supposed guru has been accused of serious charges, beginning with an elaborate scheme of systematized blackmail and several disgusting crimes, including sex trafficking.

The story has appeared in dozens of newspapers in the US, even in a long cover story in the New York Times Magazine.

I insist: it is not surprising. In addition to the charges Raniere is facing, the list of his alleged accomplices includes scandal-worthy names such as Allison Mack, a TV actress who was recruiting potential sex slaves for their leader, and Clare Bronfman, the heiress of the Seagram fortune and a patron of Raniere.

The cult leader has been in custody for six months and awaits trial while behind bars in Brooklyn.

Meanwhile, its victims have begun to tell their story. Actress Catherine Oxenberg, for example, has just published a book in which she narrates the painful process of liberating her daughter, India, who was part of Raniere’s sex slave cult.

It is a terrifying reading, similar to the great texts of denunciation of Scientology. In short, the collapse of Keith Raniere, his company NXIVM and his programs of supposed self-help, among them the so-called ESP, has become a news story and a huge shame for its creators.

In Mexico, the story has been different. Although Raniere has had several operation centers and companies, very few media have given the issue the attention it deserves.

Some time ago I published, in Letras Libres, the story of Ignite the Heart, a recruitment video disguised as a documentary that Raniere did in Mexico, tricking well-intended people, among them the producers of the lm and the Lebarón family leaders in Chihuahua, who were featured in the documentary.

The Univision News research team has published several excellent reports documenting Raniere’s links with the Salinas family, among other things. Carmen Aristegui’s team unveiled explosive recordings in which Emiliano Salinas, son of former president Salinas de Gortari, acknowledges knowing about the existence of Raniere’s group of alleged sexual slaves (who were marked as cattle with the initials of the leader) and then justifying their existence.

Still, the vast majority of radio and television news have preferred not to touch the subject. Some decided to compile exhaustive reports that they had prepared and others even chose to do interviews with Salinas…

The journalistic silence must have convinced the associates of Raniere in Mexico that it was possible to throw the garbage under the carpet. Emiliano Salinas and his partner, Alejandro Betancourt, announced, suddenly, and without further explanation, that they were separating themselves from ESP, the company they managed for years, under Raniere…

Emiliano Salinas [l] embraces his master Keith Raniere.
NXIVM president Nancy Salzman cuts the ribbon opening the Mexico NXIVM center. Alex Betancourt [l] and Emiliano Salinas [R].
Other Mexican businessmen close to Raniere have resisted closing down their operations. The most notable case is that of a company called ANIMA Inc., dedicated to organizing massive shows. Although the website of the company no longer says so, ANIMA Inc. was founded a decade ago by Raniere, following its “humanitarian philosophy and concepts”. The main partner of Raniere in ANIMA, is the founder and artistic director of the company, Alejandra González Anaya, sister of the Secretary of the Treasury.
Mrs. González Anaya has also participated in ESP, the Raniere self-help group, as well as Esteban González, an ANIMA executive.
The contacts within the highest spheres of Mexican politics paid off to Raniere and González Anaya.
In the last decade, his company organized several events of considerable magnitude, including the Day of the Dead Parade of 2017, at the hands of the Ministry of Tourism, at a time when the accusations against Raniere were already appearing on the pages of some newspapers in the US.


The time will come, in which the managers of the Sectur will have to explain why they granted contracts to that company when it was evident that the man who founded was not, let’s say, in an elegant way, to trust.

2018 is another matter. It turns out that ANIMA has continued in operation, working with private institutions and, apparently, with governmental assistance. An example: the Tec de Monterrey, Campus Guadalajara, closed an agreement to advise the Performing Arts students in Creative Industries. In the Tec (university from which I graduated) perhaps they have not learned of the links of ANIMA with a man like Raniere. It would be good if they did it.

It would also be desirable that Tourism, led by Enrique De la Madrid, reveal the extent of its links with the company (especially when several reports have indicated the participation, in the self-help group of Raniere in Mexico, of Federico and Fabiola De La Madrid, brother and sister-in-law of the secretary).

ANIMA was, for example, the official collaborator in Una Probadita de México, a promotion event at the World Cup in Russia, organized, among others, by Sagarpa and Sectur.

Needless to say, when the party in Russia happened, Keith Raniere had already been accused of endless atrocities.

Anyway. The Day of the Dead Parade is approaching in Mexico City. The call for volunteers is open.

It would be regrettable to see that one of the most beautiful and solemn celebrations is linked to a company created by a man accused of enslaving women sexually to mark them as their property. It would be very sad indeed. Hopefully that won’t happen.

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Frank Parlato


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  • RE: ANIMA Inc. :

    ANIMA INC This company is no longer featured on the NXIVM website. It was taken off the day afyer the announcement of the arrest of Rainiere of NXIVM. This is what it did say: “Is a producer of massive shows and theater that brings together the best of artistic talents and performing arts with the purpose of transmitting messages that change your life forever. We seek to change the world. ”

    Website http://animainc.com/en/company/


    Located: Av. Coyoacan #55 Entre Viaducto y Xola C.P. 03100 Col. del Valle , Mexico City


    -Alexandra Gonzalez-Anaya From bio: Founder and Artistic Director Alejandra is a dancer and choreographer, and ANIMA INC.’s founder, producer and artistic director. Alejandra studied political science at ITAM (Mexico’s Autonomous Institute of Technology). During her last semester, before turning 25 and contrary to all convention, she decided to pursue her dream, becoming one of Mexico’s foremost aerial and modern dancers.

    -Esteban Gonzalez Guzman From bio: CEO Esteban has studies in Business Administration, with a background in institutional management for events on a global scale. He was management director of the Fondo de Inversión Prorsus Capital (Prorsus Capital Investment Fund) from 2006 to 2009, and general project coordinator of Reto Emprende (Challenge to Embark) for TV Azteca—Salinas Group in 2006. He collaborated with the United Nations to organize the Industrial Development Project for Young Entrepreneurs and Renewable Energy from 2005 to 2006. Furthermore, he worked as an associate director for the “Keep Walking” Johnnie Walker Foundation, and as a consultant to the Inter-American Development Bank with regards to youth enterprises in 2002.

    -Anabel Cantú Merodio  From her bio: Associate Artistic Director In terms of her artistic career, Anabel has over 25 years’ experience as a first level professional ballet dancer. She also holds a bachelor’s degree in Finances from the Technological Institute of Monterrey (ITESM).

    -Chris J. Laue  From bio: Executive Producer and Strategic Ally. Interesting hmmh? All these Strategic Ally mentions with so many similar companies, all which seem fake. Laue was part of the International Salvation Army Congress. Do we know much about Salvation Army? Laue allegedly involved in quite a few international and domestic games and ceremonies through so many allegged affiliations minded companies:


    ( Above link for Anima inc.com related to Chris Laue : Take note of word “fundraiser” in the URL. This site link is no longer active. Chris J. Laue has taken all of his allged grand credits he used to list on his other alleged company website http://www.continuumlive.com/about

    Take note this alleged company continuumlive with a credit list that would make it one of the largest international event companies in the world, if it were real. But notice the site has no staff list. It has a PO BOX as an address. The LLC was created in October of 2016, https://opengovus.com/los-angeles-business/0002957893-0001-1

    et the alleged credits go back decades prior. The site alegges many awards won by Chris J. Laue, which all semm fake and there is no evidence other than his sites of these alleged awards.

    Fivecurrents, LLC is a privately held company in Los Angeles, CA and is a Headquarters business. Categorized under Agent or Manager for Entertainers. Fivecurrents, LLC Company Profile | Los Angeles, CA | Competitors …
    FiveCurrents LLC – TEA – Themed Entertainment Association a creative and production firm based in Monterey, California. At FiveCurrents, We aspire to leave a deep and lasting impression on every individual.
    WONDERLAND Trademark Application of FiveCurrents, LLC – Serial …https://trademarks.justia.com/880/60/wonderland-88060157.html
    Corporate Magic https://corporatemagicinc.com


    So much more to investigate on this suspicious character connected to this crew of criminals and frauds.

    -Keith Davenport From bio: Business, Marketing and Operations Consultant and Strategic Ally Producing international artists such as Ricky Martin and Beyoncé, Keith has contributed to artists and teams accomplishing their goals and earning Emmy Award nominations, among many others.  For many years, he worked for Disney Event Productions, Disney Creative Entertainment, Disney Entertainment Productions and Disney Cruise Lines. With Disney, he produced many massive shows around the world.

    Hmmm, very interesting.

    -Carlos Navarrete-Patiño From bio: Production Designer and Resident Creative Direct Participated in quite a few intl games and ceremonies.

  • I don’t imagine anyone is surprised to hear NXIVM is alive and well in Mexico. Who is going to shut them down? The lack of press is how dissenters are kept in line. At least in America we are allowed freedom of the press even if it’s mostly fake news.
    It’s to bad Mexico has not figured out that they were being used all these years by Rainere and his sick followers . This is a country filled with some very intelligent people, those who have legally assimilated and become American citizens have proven this as they become leaders in their communities. Why they are unable to fix their own country comes down to the greed and corruption of the most wealthy, who allow people like Rainere to take advantage of their wealthy young men and women who actually have the power to make positive changes in their Country. He steals your money, takes advantage of your citizens, rapes your children and you pay him to do it. What a shame.

  • This translation of “Anima” may be of interest. I believe NXIVM was entirely built as an Anima Trap for usery and abuse of Girls and Woman based on Keith Raniere’s personal psychosis. For further exploration look into Jungian psychology. Keith once borrowed one of my text books on the subject of anima and animus. (He also has a thing for feathers or plumas.) …I commend the “El Universal” writer, Leon Krauze, for having the courage to speak out!

    To English:
    el ánima

    Dictionary Conjugation Examples
    1. (psychology)
    a. el ánima (f)
    The director is interested in the feminine qualities of the character, in Macbeth’s anima.El director se interesa por las cualidades femeninas del personaje, por el ánima de Macbeth.
    b. el alma (f)
    The level of development of a man’s anima will affect the way he sees women.El nivel de desarrollo del alma de un hombre afectará su percepción de la mujer.

  • If NXIVM’s there, what’d ya say we go ahead with that wall building…PRONTO?! Carlos Slim can pay for it, Emiliano and his Mexi-NXIVM troops stay behind it and we just air-drop Keith in without papers and a box of hot sauce?

    • Changed your opinion about POTUS then Heidi-Ho? Now you are supporting the crazy fool in his wall-building lunacy, while a few years ago you blocked him on Twitter. You haven’t unfollowed Clare or started following POTUS yet…I checked yesterday.
      Showing your support to Clare and NXIVM then?
      And support for POTUS is support for a misogynistic rape culture.

      Are you REALLY a woman?

      • While your desperate efforts at narcissistic triangulation and your animus projections are amusing, your stalking behavior is not.

        “…It takes the lotion from the bucket and puts it on its skin!”… er, petals.

        From “Silence of the Lambs.”

      • Eat it lying dingbat

        Questions arose Wednesday about claims by Julie Swetnick, the third “accuser” against Brett Kavanaugh, after it was revealed that she would have been in college during the time period she claims he was “present” at gang rapes at high school parties. On Wednesday morning, Michael Avenatti, the aspiring presidential candidate and lawyer for porn star Stormy Daniels, released a sworn affidavit from Swetnick in which she claimed to have met Kavanaugh and his friend Mark Judge in “approximately 1980-1981.”

        She then went on to claim that in 1981-82, she “became aware of efforts” by Kavanaugh, Judge, and others to “spike” the punch “at house parties I attended” with the intent of incapacitating a girl who could then be gang raped. She said she witnessed Kavanaugh and Judge lining up outside a room waiting for their “turn.” She also said that in 1982, she was a victim of such gang rape, while drugged, with Kavanaugh and Judge “present.”

        However, according to the New York Times, “Ms. Swetnick grew up in Montgomery County, Md., graduating from Gaithersburg High School in 1980 before attending college at the University of Maryland, according to a résumé for her posted online. Judge Kavanaugh graduated from Georgetown Prep in 1983.”

        That means she would have met Kavanaugh while she was 17 or 18, and he was 15 or 16 years old. It also would mean that she was attending high school parties while in college.

  • One would think that the Mexican media would be alarmed at the power NXIVM wielded and still possesses in Mexico.
    Raniere and his flying monkeys actually planned to take over Mexico using their ties to Mexico’s elite families.

    From Catherine Oxenberg’s book “Captive”.
    “Keith had been playing and positioning his devoted follower Emiliano Salinas as his pawn for years while Emi’s family groomed him to follow in his father’s political footsteps. From what I heard from high-ranking defectors, the supposed plan was to get Emi into office in Mexico’s next presidential election in the summer of 2018 so that a top-ranking Espian and Nxivm devotee would have power on the world’s political stage. His father, Carlos, would use his Machiavellian methods to ensure his son’s election win, and then Keith would use Emi as his puppet and rule Mexico.”

    This NXIVM scheme was well known throughout the top tiers of NXIOVM’s leadership.

About the Author

Frank Parlato is an investigative journalist.

His work has been cited in hundreds of news outlets, like The New York Times, The Daily Mail, VICE News, CBS News, Fox News, New York Post, New York Daily News, Oxygen, Rolling Stone, People Magazine, The Sun, The Times of London, CBS Inside Edition, among many others in all five continents.

His work to expose and take down NXIVM is featured in books like “Captive” by Catherine Oxenberg, “Scarred” by Sarah Edmonson, “The Program” by Toni Natalie, and “NXIVM. La Secta Que Sedujo al Poder en México” by Juan Alberto Vasquez.

Parlato has been prominently featured on HBO’s docuseries “The Vow” and was the lead investigator and coordinating producer for Investigation Discovery’s “The Lost Women of NXIVM.” In addition, he was credited in the Starz docuseries 'Seduced' for saving 'slave' women from being branded and escaping the sex-slave cult known as DOS.

Parlato appeared on the Nancy Grace Show, Beyond the Headlines with Gretchen Carlson, Dr. Oz, American Greed, Dateline NBC, and NBC Nightly News with Lester Holt, where Parlato conducted the first-ever interview with Keith Raniere after his arrest. This was ironic, as many credit Parlato as one of the primary architects of his arrest and the cratering of the cult he founded.

Parlato is a consulting producer and appears in TNT's The Heiress and the Sex Cult, which premieres on May 22, 2022.

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Phone / Text: (305) 783-7083
Email: frankparlato@gmail.com