You want Frank Report to be at the top of the Google results for ‘Executive Success Program’. So make sure that ‘Executive Success Program’ is included in the text of as many posts as possible. Also the acronym ESP.
The other key entry-level search terms are ‘Ethos’ ‘Origins’ and. ‘Rational Inquiry’
It may be worthwhile to include the Spanish ‘Cuestionamiento Racional’ and ‘Origenes’. (They seem to leave Executive Success Program in English).