The last article examined how Keith Raniere, founder of NXIVM, approached corporate naming. I only got as far as the A’s. Raniere had over 100 companies.
This is part 2.
Raniere gave his companies philosophical names—Greek concepts, moral absolutes, “Alpha” declarations. He knew that words can confer genius. Not to mention virtue and historical ignorance.

Like the old English proverb: Give a dog an ill name and hang him.
What’s in a Name?
The name NXIVM appears to derive from the Latin word Nexum, an early Roman legal concept denoting a loan agreement in which a debtor pledged not only property but also their person as security. If the debt went unpaid, the debtor became a nexus—a bound person—subject to seizure, forced labor, and debt slavery.



Ironically, a jury convicted Raniere of forced labor conspiracy.

Rome abolished nexum around 326 BCE.

The DOJ abolished NXIVM 2344 years later when they arrested Raniere.

They Owed Him Big-Time
Still, NXIVM evokes an ancient authority, binding obligation, and the transformation of people into servants—sold as enlightenment through submission.
What made NXIVM’s version of nexum effective was that the debt was personal and moral—a debt owed to Raniere, the source of unparalleled insight and arbiter of ethics.
No amount of loyalty, sacrifice, labor, or obedience is sufficient to repay the debt. NXIVM perfected an ancient system—binding followers not just by contracts or collateral (though they used that too), but by an unpayable obligation to a man who defined value and obligation.
However, NXIVM begins with an N, and we are only considering companies that start with A.
Most of the companies served ordinary, everyday NXIVM purposes: money laundering, hiding assets, moving money from Mexico, transferring money to sue enemies, or paying connected lawyers to get prosecutors to indict an enemy.
Let us return to where we left off in Part 1.
A Cappella Innovations, Inc.



Beginning in 2007–2008, Keith Raniere and NXIVM poured Bronfman money and celebrity into the college a cappella world through A Cappella Innovations.
A free, well-funded music festival. It paid for travel and hotel accommodations for college groups and allowed them to perform onstage before at least one major music executive. A man who could sign them to a recording contract at his sole whim: I am talking about Edgar Bronfman Jr., then president of Warner Music.
NXIVM only asked for participants to answer a few hundred personal and psychological questions on written forms, attend existential workshops, and sing beneath a giant banner with Raniere’s name on stage.

Celbrities like Kristin Kreuk made the a Cappella Innovations seem magical

Raniere sought slender college-aged women to teach them NXIVM principles. Participants ultimately concluded that the generous sponsorship appeared to be a form of recruitment.
They asked why Raniere would use Bronfman money to support their a cappella group. Generous, he’s not. A patron of the arts, he is not. A cult leader, he is. The a Cappella Innovations floundered after the second year, following a confrontation in which students accused Allison Mack of recruiting for a cult.
Applied Principles LLC.
Not just principles. Applied principles. But whose principles? Applied to whom? Applied by whom?
In Keith’s system, if a principle helped Keith, it was applied. If it contradicted Keith, it wasn’t a principle—it was defiance.
You don’t argue with Keith’s opinion. You apply them.
The most applied principle was that Keith was always right. Everything else was flexible.

Axiology LLC

Greek: axios (worthy, of value) Greek: logos (study, discourse)
A company devoted to deciding what things are worth. Plato had the Academy. Aristotle had the Lyceum. Keith had Axiology, LLC— And here’s the beauty: The study of value had reached its conclusion. Keith was the value. Everything else was priced accordingly. If it helped Keith, it had value. If it questioned Keith, it was worthless. If it served Keith, it was ethical. If it didn’t, it needed “more data.”
Bundled Elements LLC
An honest name: Raniere bundled the four classical elements into a single symbol and burned his initials into women’s skin near their pubic region, a “meaning” quietly withheld from most of those recruited and branded.


Buyer’s Advocate, Inc.
This one is short: A real advocate would have said, “Don’t buy anything from these people.”


Frank Parlato is an investigative journalist, media strategist, publisher, and legal consultant.





Please leave a comment: Your opinion is important to us!
How many of the 100+ companies are still active?
Few to none.
Exo | Eso was a brilliant business that Keith brainstormed by himself.
I left medicine to be a yoga instructor and get closer to Keith. I wanted to marry him, but he chose those two scanky Fernandez sisters.
A Capella Innovations was a brilliant festival that Keith and I came up with to recruit more young women into the Nxivm sex cult.
We will be resuming our investigation into Deke Sharon, VERY soon…
Bron fart ment.. just a kindly reminder to all that this is a 50 plus year old man leaving weird comments on here👆.
A Capella Innovations would have been great ifDeke Sharon didn’t fuck everything up! We has dozens of college aged girls to sex traffic to Keith to become his sex slaves! Allison, Nicki and Kristin were luring in girls at the festivals. I hired private investigators to take down Deke, but I failed.
What about Asswipers, LLC? I heard Suneel was the CEA. Chief Executive Asswiper.
Fuck you Benji! I was COO, Chief Operating Orifice-wiper
Frank Parlato also uses celebrities to push his own game while neglecting more powerful but less known individuals…
Projection much James McGibney. How’s the scorched earth little thing you are doing going? Pedo
https://bizenglish.adaderana.lk/toyota-reveals-car-of-the-future-for-millenials-photos/
Frank, I am shocked you have not purchased this domain and rerouted all traffic to frankreport.com:
https://www.keithraniere.com/
Frank sank his vast fortune in NXIVM stock…and created the crash.
Did Kieth Raniere have even one single company that was successful? Executive Success Programs was a failure, propped up by $150 million of Bronfman money. Literally every “company” under the Nxivm umbrella lost money or was just some money-laundering front.
It is estimated that Kieth – somehow -spent over $500 million of others people’s money. He literally never earned, even a penny, of profit. For ever $1 he earned, he spent $20 of other peoples money to get it.
Never underestimate the sociopath to detect and lure targets easily. It’s uncanny and scary to live with.
Hi Frank, don’t forget my company: https://www.crunchbase.com/organization/the-knife-media
Convicted NXIVM founder Keith Raniere loses bid for an en banc panel review of his appeal.
https://x.com/jruss_jruss/status/2001019846642024697/photo/1
A Capella Innovations was a total ruse, used solely to lure in new recruits, both female and male. But was mainly a recruitment for female sex slaves for Kieth.
Allison Mack, Nicki Clyne and Kristin Kreuk are absolutely repulsive human beings. I cannot believe Kristen Kreuk is still getting work after helping to groom children to be sex slaves.
Allison and Nicki are just pure evil. They facilitated the rape of minors. Nicki is actually worse than Allison because she continued to support Kieth after his conviction for child porography.
Allison married a neo-Nazi. Nicki is still single and childless. All because of one square-footed little freak named “Kieth Raniere”. They saved themselves for nothing.
Viva Executive Success! It’s “awesomeness times infinity!!”
Who in the organization kept track of all these various entities? Was Kathy Russell tasked with filing all of the paperwork (e.g. LLC formations/incorporations, annual reports, tax filings, et al.)? Seems like quite the headache – especially since the majority of them appear to have had no revenues.
My assumption is yes, Kathy Russell was likely responsible for the sustainability of all these entities.
Kathy was completely brainwashed by Kieth. She committed immigration fraud to enable more child molestation by Raniere.
Kathy was 100% on board with child rape, child sex trafficking and other sex crimes against children.
She should have gotten life in prison. She got off with 300 hours of community service.
Pilgrim – you are entitled to your opinion about this person, but making bold claims about crimes she did not commit is needlessly harmful and damaging. I kindly and politely request that you remove the accusations from your comment. Speak your opinion at will, but making false accusations crosses a line. If you’d like to speak to me in person, Frank has my contact information.
It’s actually not that hard. Once set up, which is the pain in the tail part, just renew the secretary of state in the locality annually.
Most accounting software programs today allow for subsidiaries under an umbrella. All Kathy would need to do is allocate among the various entities which is easy since income is minimal.
I would bet many of the companies are incorporated in Delaware as well. Very startup business friendly.
But Nancy signed as President for all the companies.
Didn’t Kieth have a company called Don’t Be Dumb?
Yes, he did. He lived it too. We will get to that company when we get to the D’s.
Good job. But you need to differentiate how many Nancy was the president of. Legally, Nancy was the creator and founder of these organizations, not Keith. Nancy was legally responsible for these companies, not Keith.