Former Nxivm Hairdresser Starts Bridal Makeup Line

It’s hard to know when enough is enough.

Alayne Curtiss was Nxivm’s hairstylist and did hair for Pam Cafritz, Nancy Salzman and many of the other skinny women of Nxivm in her Albany area salon “Make Me Fabulous.”

Alayne believed in the Nxivm doctrines, took courses there and even offered up her teenage daughter to Nancy Salzman and Dr. Brandon Porter’s experiments on disease curing.

And when the call came – after Raniere fled to Mexico – Alayne flew down to do his hair and image for his New York Times Magazine interview.

NY Times photo of Keith Raniere 2018

There is no evidence we have seen to suggest Alayne was branded or that she is still with the cult that loved to brand and blackmail women. But back in 2017, most of her staff quit her after Frank Report broke the news that Alayne’s cult was branding women.

Alayne sent several of them a cease-and-desist letter to try to stop them from talking about her role in Nxivm. That backfired as Frank Report interviewed a recipient of the letter.

Alayne went through some hard times and lost a lot of business because of her association with Nxivm. But she persevered and now she is trotting out a new business.

There seems to be life beyond Nxivm.

Here is a report from WNYT news in Albany

Mac, Covergirl, Bobbie Brown – if you’re a woman, you know those are all well-known makeup lines that have been around for years. 

There’s a new makeup line set to roll out very soon. It was created by a local makeup artist, who we here at NewsChannel 13 know very well.

In fact, Alayne Curtiss has kept the ladies from the evening newscasts to the morning show at NewsChannel 13 camera ready for years.

Before Curtiss became a makeup artist, she was actually a hairstylist starting in high school, but she was on a mission.

After beauty school and a marketing degree, she opened her own salon – Make Me Fabulous in Ballston Spa – and did makeup for talent in commercials and movies.

Her next goal is bridal makeup. Four years ago, she decided to create her own makeup line for brides. It was daunting.

That lesson would come in handy when she says she was falsely connected to the former cult NXIVM because she would do the hair of some of the women associated with the group.

However, she stayed the course, moved her salon to Saratoga Springs, and is now about to launch her new bridal beauty makeup boxes online.

She had dreamed of one day having her name alongside big makeup lines like Mac and Bobbie Brown.

See some of her products, by watching the video of Elaine Houston’s story.

MORE INFORMATION: Alayne Curtiss | Make Me Fab


So why shouldn’t Alayne get a new start? She believed, like many women, that Raniere’s teachings were worthwhile. She tried to be loyal to them because she thought they were good – and despite the horrendous press, she went to Mexico and tried to help out. That’s loyalty.

She thought her daughter could be helped with her Crohn’s disease.  Who wouldn’t try to help their daughter if they were desperate for a cure?

So now she is launching a makeup line. It is not connected to Nxivm.  Alayne has left Nxivm or Nxivm has left her – since almost everyone who was ever in Nxivm has left the Albany area.

It is time to let go of the past, for people who were in Nxivm to move on and get on with their lives.

Alayne is trying to do just that.


About the author

Frank Parlato

Frank Report’s founder and lead writer Frank Parlato is one of the internet’s most acclaimed investigative journalists. His writing and investigations have helped expose major criminal organizations and scandals.

Frank’s work has been cited in major publications all over the world, including The New York Times, New York Post, The Daily Mail, VICE News, CNN, Rolling Stone, and more.

He is also the publisher and editor-in-chief of Artvoice, The Niagara Falls Reporter, Front Page and the South Buffalo News.


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  • I don’t see how you can have a long association with any group or any person for years and years and have no idea what they are like. People love to make excuses for women’s behavior which is why women never grow up.

    • I had no idea Amway has a tool scam and little to no retail sales make it an illegal pyramid for years. Many people who were in Amway for years still have no idea they were scammed. We’re talking millions of people.

  • Hey Frank.

    Yeah, I’m talking to you again, sir.

    Another poster has said that Alayne Curtiss was a member of NXIVM for 14 years and she also attended V-week, as well as attempting to recruit her employees for YEARS.

    Hey Frank.

    Yeah, I’m talking to you, asshole…

    How could she follow Keith for 14 LONG YEARS — with no ‘cure’ happening for her child (in all of that time) — while STILL having a GENUINE BELIEF that Keith has the cure for Crohn’s disease?

    Doesn’t that set off your Bullshit Detector?

    She was allegedly with NXIVM for 14 long years and no cure had happened.

    Yet Frank is now attempting to convince us that she was not ‘voluntarily’ following Keith’s evil teachings?

    …According to Frank, she was only following Keith because he was gonna give her the ‘secret’ for curing a disease that nobody has ever cured before. LOL.

    Apparently, 14 years wasn’t long enough to receive the ‘secret’ cure. 🙂

    Something smells rotten in the Parlato household.

    Something smells rancid in the House of Frank.

    Frank’s integrity may be compromised here. There might be an ‘agenda’ that we’re not seeing.

    I encourage others here who normally kiss Frank’s butt (like Nutjob and Heidi Apple) to begin debating Frank’s nonsensical attempt to WHITEWASH this woman’s 14 year history of following a maniac like Keith.

    The truth must come to light here.

    You have some explaining to do, Frank. You cowardly dolt.

  • What a joke.

    Frank is now attempting to CLEAN UP the image of another disgusting NXIVM member, the Sicilian way, by convincing us that she’s innocent when she’s not anything close to that.

    I’m guessing that Alayne Curtiss must have phoned Frank recently (just like Kendra) and he’s now friendly with her.

    Or maybe she’s a friend of Sarah Edmondson and Frank is cowing to Sarah’s wishes again?

    The timing of this seems rather odd.

    Just 2 days after trying to CLEAN UP Kendra’s image ——- Frank is now trying to aid Alayne Curtiss in a PR campaign to WHITEWASH her own NXIVM history.

    Frank is a PR specialist so I guess we should have expected as much.

    Look, Frank…

    Alayne traveled to Mexico to assist in cleaning up Keith’s ‘image’ at a time when she KNEW about the allegations from the NY Times article.

    Alayne KNEW that the NY Times had already published a story accusing him of branding women, holding slaves and doing all kinds of immoral things to human beings. She knew he was a monster.

    Yet Alayne STILL tried to help Keith in skating away from his negative media image.

    That’s a conscious choice she made to help clean up the image of a monster.

    You can’t just sweep that under the rug and say “Oops, she made a little mistake. Let her live in peace”.

    Fuck you, Frank. You god damn Sicilian wimp.

    Go back to Sicily since you don’t deserve to be an American citizen anymore.

    Hint: Crohn’s disease cannot be cured. Just like cancer cannot be cured.

    You dumb fuck.

    Alayne’s excuse is nothing more than a PR stunt to deflect blame away from herself.

    To claim that you believe she did it “for the love of her child” is akin to saying that you believe Toni Natalie stayed with Keith to protect her child. LOL.

    She supported Keith even AFTER the NY Times article made it clear that he was a monster.

    Also… She has never publicly condemned Keith using harsh terms. She never apologized for serving a MONSTER and she has never condemned all of Keith’s evil acts.


    She instead supported that monster UNTIL it was UNTENABLE for her to continue supporting him, at which time she attempted to intimidate her employees into silence.

    When that didn’t work, she simply went ‘silent’ and tried to pretend that it never happened.

    …And now we have Frank Parlato Jr. aiding this woman in her attempt to pretend that none of this happened?

    Frank is no journalist. He’s a fucken shill.

    May God NOT have any mercy on you, Frank, cuz you’ve sold out your principles as a journalistic whore.

    May God give you a BUTT AILMENT known as ASS CANCER.

    I can only guess that you’re probably doing this for Sarah Edmondson.

    In my humble opinion, Frank Parlato Jr. can only recover his honor by performing the ritual of Seppuku.

  • Not sure her work on the photoshoot for the NYT article is great marketing for her skills. Might be the way it was lit, but he looks like a corpse to me. Always wondered about those photos – whether there was some deliberate attempt to make KR and Clare look dead inside. Kind of a subtle reveal of the true malicious nature in an article that, at best, remained neutral on the NXIVM/Raniere character.

    • He does look strange – I think maybe it gives an idea of why he preferred to keep his hair long, even as grungy as that ended up looking. It seems to me that he might have looked better with shorter hair, but maybe he resisted that.

      And it’s also obvious that he’s uncomfortable wearing professional clothes even occasionally – very unprofessional.

      • Every time I see that photo, I think he looks like the time Dennis Hopper went crazy and tried to blow up a city bus.

  • This woman abused so many employees over the course of so many years. Even after they left her business they would be constantly harassed. Accused of stealing. She even tried to get a former employee evicted from her home and called her husband’s boss. Move on? Easy to say by someone who wasn’t a victim of her emotional abuse for years. Great reporting 👎🏾

About Frank Parlato

About Frank Parlato

Frank Parlato is an investigative journalist.

His work has been cited in major publications all over the world, including The New York Times, The Daily Mail, VICE News, CNN, Fox News, Rolling Stone, People Magazine, and more.

Frank Parlato was the lead investigator and coordinating producer of Investigation Discovery's 2 hour blockbuster special 'The Lost Women of NXIVM.'

Frank Report is dedicated to Frank's investigative journalism and the pursuit of truth.

Read more about Frank Report's mission.

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