Another NXIVM planted ‘bullshit’ media story in Mexico; ‘reputation crisis’ caused by errant DOS member- had nothing to do with NXIVM

“Reputation Crisis”

At the end of 2018, the company suffered a media crisis, where it was linked to the recruitment and mistreatment of women, allegedly by the NXIVM matrix, which the employer denied.

“There has not been a clear distinction between NXIVM and a private group of women, some of whom are members of the company, and another not, where one of them denounced abuses in the media.”

Being able to separate it helps control damage of the brand and emphasize that ESP is a license and is not part of the questions.

In this regard, Emilio says he saw the need to disseminate and communicate what to do about the company, as well as to carry out stricter internal processes.

If Roger Federer and Michael Phelps need a coach, why is not a top executive? Business coaching is a service that is increasingly valued. “It’s an aid to help you face challenges and overcome your limits,” explains Emiliano Salinas Occelli, founder of ESP , a company dedicated to coaching in Mexico.

” Formal education is not enough to acquire skills that help to face each day, whether in work or personal life, this has led to the emergence of the personal improvement industry.

It is an industry that was born in the 90s and moves 20,000 million dollars a year. In the United States is the largest market, it is estimated that up to 40% of Fortune 500 companies have some coaching program for their executives. This business coaching industry is complemented by life coaching.

A few years ago it was customary to see a lot of books on these subjects, but in recent years the workshops or courses have become more powerful and the one that a coach helps direct.

“In the mid-90s these workshops emerged, popularized because they provided answers that satisfied, even within the same religions began to present philosophies more like everyday life and less abstract,” he said in an interview for El Economista Emiliano Salinas Occelli.

This is where Emiliano saw great business potential, and after being a client of the NXIVM workshops, based in Albany, New York, he acquired a license for Mexico, which has been operating for 15 years in Monterrey, Guadalajara, Nuevo León and Mexico City.

Since 2012, the executive success program (Executive Success Programs or ESP) has given workshops of five days of personal and professional development, dedicated to decision makers as entrepreneurs, managers and entrepreneurs, but they are also open for artists, students and housewives. .

The majority of the attendees are between 35 and 45 years old and belong to a high or high average socioeconomic class.

The adoption in Mexico

Alejandro Betancourt , a partner at Salinas Occelli, says that they began to see an interest in the courses in Mexico, mainly because of the paradigm shift that was taking place, where education did not nurture enough knowledge for a new reality , where there was a need for emotional intelligence

He mentions that when there is an interest, a tool can be commercialized, and that although in the United States the coaching business was more widespread, in Mexico it was well adopted.

Methodology

The workshops start from the principle that throughout life there are experiences from which conclusions are drawn and according to this an understanding is created that is imposed on the world.

“Today you draw conclusions from experiences because they have a logic that allows you to process those experiences,” but that logic ends up being formed in adolescence and you do not always have the knowledge to train it.

When the rational questioning model is used, it goes through a series of processes that counterpoint the logic itself with the perspective and often it does not pass the necessary filters, the objective is to know why it thinks in a certain way and act against it.

This is where you notice a clear difference with books, because although reading can understand the concepts, when it comes to reality may not be so simple.

“Success is an activity based on emotions. This means that we can read all the books, watch all the videos and attend all the seminars, and still preserve the empty habits that are not backed by the adequate emotional strengths, “he says.

Increase

Throughout these 15 years, the company has had moderate growth (5%), this is because the model is not massifiable; that is, personalized attention is required and that a coach is trained to teach the workshops requires six to 24 months , depending on the time they invest. The goal for this year is to create advanced programs.

Emiliano points out that to be a good coach you need to be interested in helping other people, and be willing to work on your own limitations, to have a different perspective of situations

In addition, most of the clients attend the workshops by recommendation, without the need to promote, this avoids an accelerated growth.

Reputation crisis

At the end of 2018, the company suffered a media crisis, where it was linked to the recruitment and mistreatment of women, allegedly by the NXIVM matrix, which the employer denied.

“There has not been a clear distinction between NXIUM and a private group of women, some of whom are members of the company, and another not, where one of them denounced abuses in the media.” Being able to separate it helps control damage of the brand and emphasize that ESP is a license and is not part of the questions.

In this regard, Emilio says he saw the need to disseminate and communicate what to do about the company, as well as to carry out stricter internal processes.