False Advertising: The Source lists people no longer associated with company

The Source is a multi-level marketing company that purports to sell instructions on acting for about $10,000 a shot. [If an actress is slender and good looking, she might get a discount – down to free].

The curriculum is “…designed for the actor, artist, speaker, singer, human being, who is ready to delve into the deepest parts of themselves to live and express with rich, genuine authenticity”.

The Source “…takes you on a journey to develop and fashion your most valuable resource –  you –  so you can best serve your chosen craft at levels beyond your expectations”.

The Source is advertised as “…an acting, expression and self-awareness building curriculum developed by Keith Raniere and led by Allison Mack”.

Under the section of ‘Who We Are”  the Source offers a list of names – some of them quite prominent – who are purportedly part of the group.

But the fact is several of the names still listed on the website have clearly left Keith Raniere and not in a pleasant way.

But Keith keeps their names up nonetheless.

To me, it seems like false advertising. These names should immediately be taken down.

He gives the impression that they are still with The Source and people might feel that these are part of the attraction. Now while I admit that few people are signing up for anything associated with the name of Keith Raniere [after all, who wants to get branded on their pubic region or be blackmailed into silence?], falsely claiming to have members who have quit your group is hardly ethical, is it?

Let’s look at the names on the Who We Are section:

Keith Raniere – Conceptual Founder

Allison Mack – President

Marcelo Ortiz – Educational Board Leader/Leader of Head Trainer in Training Program

Carmen Garza – Educational Board Leader/Leader of Head Trainer in Training Program

Eduardo Asunsolo – Leader of Ongoing Workout Program/Leader of Certified Mentors

Mark Hildreth – Leader of 12 Week Program

For once a person breaks off with Keith, they are unlikely to see him again.

In any event, as of 2016, here is The Source :”Who we are’

Keith Raniere – Conceptual Founder

Allison Mack – President

Marcelo Ortiz – Educational Board Leader/Leader of Head Trainer in Training Program

Carmen Garza – Educational Board Leader/Leader of Head Trainer in Training Program

Eduardo Asunsolo – Leader of Ongoing Workout Program/Leader of Certified Mentors

Mark Hildreth – Leader of 12 Week Program